WRIGHTWAY GENERAL TRADING - DUBAI, UAE

LATEST NEWS

Best in Market Execution Nutrition Award

Exciting News! We are overjoyed to announce our triumphant win of the prestigious ‘Best in Market Execution Nutrition Award’ from Unilever International, held in Kenya. This accolade recognizes our exceptional performance in the South African distribution of Hellmanns Mayonnaise – a true testament to our commitment to excellence. We invite you to share in our joy and celebrate this incredible achievement with us! Here’s to more milestones ahead!

Hellmann’s Expansion: Bringing Delightful Flavors to South Africa!

We are delighted to announce that Hellmann is expanding its presence in South Africa. Soon, consumers in the region will have the opportunity to enjoy their favorite Hellmann’s products, which will be available on the shelves at Checkers, Pick n Pay, Spar, and more.
Today marks the launch of Hellmann’s in Inland areas, and our dedicated Sales & Merchandising team at BathePele is fully prepared to facilitate this expansion with a focus on Brilliant Basics. Our roadshow has officially commenced, and we are relying on the tremendous support of South Africa to embrace the exceptional quality of this Unilever Brand.

Strategic Partnership with Hellmann’s Mayonnaise: Elevating Our FMCG Portfolio

As a Dubai-based Fast Moving Consumer Goods company, we are happy to announce that we are trading closely with Hellmann’s Mayonaise brand. With its wide recognition and popularity, Hellmann’s Mayonnaise has become a household name around the world. Its high levels of consumer-based brand equity make it a superior performer in the FMCG market. Hellmann’s Mayonnaise not only strengthens our brand portfolio but also enhances our ability to meet the needs and preferences of our consumers with a trusted and beloved brand. We can tap into their strong brand awareness and unique associations, allowing us to foster greater consumer loyalty. We offer a product that is valued for its quality and taste, providing our customers with a superior mayonnaise experience.